Membership underscores Sumsub’s growing U.S. policy presence and commitment to shaping global regulatory frameworks

Sumsub has joined the Global Blockchain Business Council (GBBC) as an institutional member. The move reflects Sumsub’s deepening involvement in U.S. and international policy discussions on digital identity, compliance, and crypto regulation, while also strengthening its commercial partnerships and presence across the blockchain ecosystem through industry events, collaboration, and thought leadership.

Founded in Davos in 2017, GBBC is one of the most influential nonprofit industry associations for blockchain, digital assets, and emerging technology. It connects regulators, businesses, and global leaders to set standards and shape policy. With more than 500 institutional members and 300+ ambassadors across 120 jurisdictions, GBBC plays a key role in driving regulatory convergence worldwide.

This comes as U.S. regulators, including the SEC, CFTC, and FinCEN, intensify their focus on digital assets and identity standards—making Sumsub’s participation in policy-setting forums increasingly relevant.

“We’re at a turning point in which the rules for digital identity and identity fraud prevention are being defined by the actions we make today,” said Ilya Brovin, Chief Growth Officer at Sumsub. “Joining GBBC puts us directly in those conversations, so we can provide guidance and ensure that the standards emerging in the U.S. and globally actually work for both regulators and the businesses that rely on them.”

Engaging at a Critical Policy Moment

Sumsub’s membership comes as major regulatory shifts unfold globally, from MiCA in Europe to accelerating policy discussions in the U.S. and APAC. By joining GBBC, Sumsub gains direct access to working groups and initiatives that inform regulatory frameworks and technical standards, including the Global Standards Mapping Initiative (GSMI) and InterWork Alliance (IWA).

Sumsub currently participates in GBBC’s U.S., EMEA, and APAC Policy Working Groups and the Digital Identity Working Group, contributing insights on cross-border regulation, fraud prevention, and identity verification. The company also leverages GBBC’s ambassador network in Brazil, Turkey, South Korea, and Australia to inform its local market strategies.

For U.S. fintech and crypto companies navigating a rapidly evolving regulatory environment, Sumsub’s involvement with GBBC brings early insight and influence into how compliance standards take shape.

“Digital identity is becoming the backbone of how global markets operate, yet the rules are still being written,” said Kat Cloud, Head of Policy at Sumsub. “Through GBBC, we want to bring real-world insight into those conversations so that identity frameworks are built to last—technically sound, globally interoperable, and grounded in how fraud actually happens.”